East Coast Defender Logo

East Coast Defender: Overview

Create it, Build it, and live the dream- that’s the offer from East coast defender, the leading provider of custom refurbished Land Rover Defenders in the USA who asked us to evoke the essence of this iconic British vehicle through the creation of a brand identity and supporting marketing communication materials.

East Coast Defender

The Challenge

We were asked to create a new brand identity and strap-line to engage with a US audience, retaining some of the messages that worked for the US market while also highlighting a ‘British made’ quality for the vintage Land Rover.

Branding

Development

Illustrations

The Solution

We introduced some British iconography giving a nod to the heritage and culture around the vehicle and creating a stamp of quality along with the strap-line Create it, Build it, Live it. The new look and feel for the brand has been rolled out across vehicle livery, brochures, adverts and digital tools.

Marketing Brochure Section
Marketing Brochure Section
CREATE IT BUILD IT LIVE IT DEFENDER
Marketing Brochure Section
Marketing Brochure Section

testimonial

“On starting a new business I needed a design team that could move at pace, interpret my needs & add value. Leigh & the team did an outstanding job on all three. They were fundamental in creating our brand & an entire customer journey from start to finish. The trust that has developed means that Leigh & Parallel Creative will be used ongoing in all our future design, branding & customer communication. Well done Leigh on a great job.”
East Coast Defender

Case Study

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Case Study

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