Aggregates waste management needs fresh new look...

Top-notch aggregate waste removal...

About the Client

Providing top-notch aggregate waste removal and services is what FGD is passionate about. Having worked with national and local construction companies, they have an excellent track record. FGD’s employees are proud of the company and think it’s the most reputable in the business.

More than just a revamped logo...

The Challenge

As soon as we started talking with FGD, we realised the company needed more than just a revamped logo and identity. Our team also looked at brand culture and architecture. FGD’s old logo didn’t fit with its modern image. They also had issues with fonts, colours, and print and digital applications, which hurt their online presence.

Implemented a standard brand voice...

The Solution

To address all of FGD’s assets, Parallel organised a brand workshop. In order to keep their messaging consistent across all platforms, we implemented a standard brand voice. The team deliberately chose a font to build customer trust and familiarity. The new logo was unique using the letter ‘F’ and an aggregate mound. Designed to complement FGD’s typography and style, the wordmark logo represents FGD’s future. With the new logo, FGD’s commitment to high-quality materials and services is clear. Precise, Integrity, and Reliable were the three words the client used.

Brand identity deemed a huge success...

Conclusion

The redesign of the brand identity of FGD has been deemed a huge success. The new logo and brand voice reflect the company’s commitment to growth, progress, and high-quality products and services. In every aspect of FGD’s business, the brand refresh represents progress. With a dedication to excellence, FGD remains one of the best aggregate waste removal companies in the construction industry. If you need construction materials or waste removal, FGD is the team to call.