Creating a better future for clients and the company

More than
just a website..

About the client

MPD is a family-owned construction company that specialises in developing, improving, and renovating properties.

With years of experience in construction and property improvement, MPD is well-equipped to handle various projects, including refurbishing period homes, constructing commercial office buildings, and performing simple extensions.

Specialises in developing, improving, and renovating properties…

The Challenge

Once we started talking with MPD, we realised they needed more than just a website. Their identity needed to be established. Based on their goals and objectives for the business, we suggested starting with a strategic marketing plan. Using this tool, we were able to identify where there are opportunities and where we need to improve towards more of a commercial business percentage.

To focus on their messaging, we also looked at brand culture and tone of voice. In the modern world, MPD’s old logo didn’t fit. As well as fonts, colours, and print and digital applications, they had issues that needed to be corrected before we designed their website.

Issues that needed to be corrected..

The Solution

Our creative process was directed by a brand workshop and a strategic marketing plan to identify a focus and direction to market their services. For consistency across all platforms, we developed a standard brand voice. After this work, MPD decided to engage one of our content creation packages to help reach targeted areas, pinpoint new opportunities, and grow their brand the right way.

Grow their brand the right way....

Conclusion

MPD’s redesigned brand has been a big hit. As part of their strategic planning, we developed a communications plan that included revised branding across a range of assets. This rebranding has successfully positioned MPD in a highly competitive market position and attracted higher-level accounts, contributing to their business growth.

Through this strategic planning process, MPD’s business has seen positive developments, and with the addition of a brand refresh and content creation, the company has increased in size and is actively expanding its team.