Breathing new life into the NHS communications

The diagnosis...

NHS Coventry and Warwickshire Clinical Commissioning Group are responsible for commissioning health and care services on behalf of Coventry and Warwickshire. Before 1 April 2021, there were three CCG organisations in Coventry and Rugby, Coventry and Rugby CCG, Warwickshire North CCG and South Warwickshire CCG.

With these organisations merging to form NHS Coventry and Warwickshire CCG, it necessitated the requirement to bring together a single website platform providing information and signposting for both public and healthcare professionals.

NHS CWCCG mobile website NHS CWCCG mobile website

The prescription…

Parallel was commissioned to design and develop the new CCG website specifically for the Coventry and Warwickshire NHS area representing all 123 GP practices in the area.

After conducting a discovery session, the website needs and objectives were identified and, first and foremost, needed to be built according to the NHS and NHSE accessibility guidelines. The sitemap involved creative direction and signposting for current policies, plans and reports; and provided information about existing structures, governing body and meetings accessible to the public.

The site’s design featured a clear call to action to deliver a step-by-step approach to facilitating information and following stage action for educational materials for general practitioners in the local area and intranet for the CCG staff.

NHS CWCCG laptop website
NHS hospital


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  • Website design & development
  • Monthly website hosting & maintenance
  • Image content sourcing
  • Copywriting
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