We can't live without light...
SMA Solar, the global leader in solar photovoltaic (PV) inverters, had a couple of pretty fundamental issues to overcome in the UK market.
Firstly, the sun never shines as much in the UK, so why would solar work for UK consumers? And secondly, SMA is known primarily as a brand of powdered baby milk, not world-beating solar PV inverter technology.
The second issue could be fixed with an awareness programme, the second is a littlebit more problematic as solar power doesn’t need the sun to work, nope it’s daylight! So, the tasks were evident, awareness of how solar power technology works and who this global industry giant is exactly.