Parallel Creative - Engage Engage - Viral Recognition

Engage

The brand promise

We give your brand life with a logo and key design components across all platforms and media after we’ve finalised your creative and brand positioning. We then create aspirational storylines and solutions that engage your audience across all of your customer touchpoints. This is where the brand we built for you gets to communicate with clients who will love it for the rest of their lives.

We find interactions by mapping the consumer journey and looking for common touchpoints. We locate your users and create emotional connections between your brand and your audience through memorable experiences that share your values and solutions. We influence the impression of your brand by building on your messaging framework, developing new prospects for your brand, and ultimately powering your brand for further growth

The creation of a strategic marketing plan is how we implement our brand engagement campaigns. Getting it right means growing your brand, reaching new audiences, and giving your customers better experiences. We configure touchpoints to boost customer contact with your brand through social media presence, online development, packaging, and product creation to create brand engagement.

Engage - Motion & Vision

Motion & Vision

When it comes to breaking through the clutter and distinguishing yourself from the competition, video and animation are among the most effective mediums to reach your audience.

Our expertise can take your project from the initial phases of scripting and storyboarding to the final stages of design, animation, voicing, and sound development, bringing your brand narrative to life. In the same way that the food on the table or the plant pot on the deck is vital to the lifestyle you want to portray, the art direction and styling of a shoot are equally important, and we will use our magic to make your product and service look even better.

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Engage - Social Media

Social Media

Using social media strategically can be the difference between reaching your audience and articulating your message to making a real impact on your business objectives.

Our social media marketing management services develop innovative content plans that focus on generating metrics and key performance indicators (KPIs) and making the all-important transition from converting prospects to sales.

Considering that prospects are spending an increasing amount of time on their phones and across numerous social media platforms, if your brand isn’t present on those sites, you run the risk of becoming irrelevant to them. Do you know your TikTok from your Facebook?

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Engage - Video Production

Video production

If your brand were a person, how would we describe it? We help you find the right words, images, and ways to represent your brand as vividly as if it were a person through workshops. This will serve as a foundation for all future messaging, marketing, and promotion.

Using messaging frameworks and style scapes inspires where you want your business to go rather than where it is now. We define your brand’s culture, values, and look and feel to translate them into actionable elements for each customer touchpoint. So, if your brand currently lacks personality, your prospects will have a much more difficult time determining whether you’re the right fit for them.

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Coventry Creative Agency

Styling

Now you have a marketing communications plan in place, it’s time to put your brand on display with marketing and promotional videos and photographs that reflect your brand’s style and personality.

A product, on the other hand, does not always sell of its own accord. Ever considered the reasons behind the fixtures and furniture used in showhomes? To make the house feel like a home and convince the viewer that they could imagine themselves living there.

It’s the same with your product and service. To sell a product without first setting the scene with styling is akin to eating a sandwich with no filling. There’s something about it that’s a little bland and tasteless in flavour. That’s when styling and storyboarding come into play, allowing the shot to be as genuine as possible in terms of prospects, settings, and way of life. Then, with a bit of styling of dressing and a side salad, that bland sandwich transforms into something a little bit more delicious.

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Engage - Photography

Photography

Photography is an excellent example of how we incorporate creativity into the process of promoting your products and services from the shop floor to the homes and workplaces of your customers. We maintain complete control over the final output by working with carefully chosen photographic collaborators for the project’s style and subject content.

It doesn’t matter what kind of business you have; we’ll produce eye-catching executions of your products and services, resulting in visually captivating visual assets that can be reused over and over again in any brand material.

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Engage - Virtual Reality

Virtual Reality

For years, we’ve advocated for and experimented with extended reality (XR), and we’ve seen how virtual and augmented reality have transformed the way we see and experience the world. As a result, we employ virtual reality (VR) to create completely immersive experiences across the whole creative process.

We can assist you in making this route a highly engaging brand material reality for your company, with everything from live VR launch concepts to immersive 360° experiential live events.

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Engage - Artificial Intelligence

Artificial Intelligence

Augmented reality enhances our perception of the world by adding additional creativity, information, and inspiration. We can bring augmented reality marketing or advertising campaigns to your product launch, helping to turn your ideas into reality transporting your clients to places they have never been before.

With the potential to connect the real and digital worlds to your brand in innovative and exciting ways, AR has quickly become a real option for immersive experiences, providing brands like yours with the opportunity to engage and inspire audiences like never before.

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Delve deeper into our process

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